WI&NE - Nos experts

Since 2014, our Wine & Spirits marketing and communication agency has supported wine producers and spirits houses in developing their marketing strategy, designing and launching new products, and implementing online and offline communication actions. François Drounau, the agency’s founder, offers more than 20 years of international experience in the Wine & Spirits industry.

Our Areas of Expertise:

Strategy:

Developing annual and multiyear plans;
Conducting studies;
Building brand platforms;
Providing support, advice, and conducting audits.

Product Launch :

Developing packaging concepts;
Creating a brand identity or developing a brand repositioning strategy;
Managing service providers and suppliers.

Events/PR :

Organizing all types of events: seminars, conferences, corporate anniversaries, after-work events, product launches, etc.;
Providing trade show support;
Managing Public Relations & Press Relations;
Assisting in Wine & Spirits tourism development.

Digital Communication:

Developing digital communication strategies;
Providing website development services;
Developing E-commerce marketing strategies;
Providing social media and community management services.

Business Development

We support wine producers and spirits houses in developing their commercial strategy and implementing their prospecting actions in France and abroad. We also help them find solutions to finance this development (French public funding agencies).

International Markets:

Building export strategies;
Developing international trade connections;
Building export adaptation strategies to the targeted geographical areas (EMEA, Asia, USA/Canada, etc.).

French Market:

Building commercial strategies;
Providing knowledge and key player networks.

French & International Distribution Channels:

Developing wine distribution channels;
Developing spirits distribution channels;
Developing Off- and On-trade distribution channels (mass distribution, Hospitality Business sector, E-commerce).

WI&NE's response

François Drounau

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